Bus ad drives high street shoppers into coffee shop for festive drinks

#DrivingFootfall

THE CHALLENGE

To celebrate Christmas, a well-known coffee shop introduced a new range of Christmas beverages to draw in customers on the high street. They used Bus advertising to raise awareness of their brand and seasonal offering, with the intention of driving footfall into their cafés during the festive period.

THE EXECUTION

Between Nov-Dec 2014, the café brand ran a high street Bus campaign using City Centre Supersides.

To see the results of this campaign, download the case study below:

                                       

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