Bus ads drove visits to a convenient supermarket's stores

#DrivingStoreVisits

THE CHALLENGE

Due to increasing pressure from competitor retailers, the convenience supermarket are hoping to reinforce the brand’s position as the best convenience retailer in the marketplace, catering for spontaneous summer moments. 

THE EXECUTION

In August 2015, the convenience supermarket ran a high impact bus campaign (on Supersides and Streetliners) to reinforce the brand’s convenience positioning. 
 
To see the results of this campaign, download the case study below:

                                       

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