Targeted LU ads drove action and consideration among commuters towards a DIY store

#DrivingBrandInteraction

THE CHALLENGE

A well-known DIY brand ran a targeted campaign on digital formats aiming to effectively reach and drive action amongst UK commuters

THE EXECUTION

In September 2017, a well-known DIY brand sought to tactically target key audiences such as Londoners and those renting privately.

They ran a LCD campaign across London Underground and National Rail sites across the UK.

To see the results of this campaign, download the case study below:

                                       

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Tube and Rail ads engaged commuters, driving them to interact with a DIY store 

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