Tube and Rail ads engaged commuters, driving them to interact with a DIY store

#DrivingBrandInteraction

THE CHALLENGE

A well-known DIY brand wanted to use digital ads to drive action towards their brand by targeting commuters on London Underground and Rail.

THE EXECUTION

In September 2017, a well-known DIY brand sought to tactically target key audiences such as Londoners and those renting privately.

They ran a LCD campaign across London Underground and National Rail sites across the UK for two weeks.

To see the results of this campaign, download the case study below:

                                               


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