Bus campaign was used to drive action towards and consideration of an Edinburgh attraction

#DrivingInteraction

THE CHALLENGE

To drive mass awareness as well as increase visitors to an Edinburgh tourist attraction.


THE EXECUTION

 
From 26th March – 4th November 2018, an Edinburgh attraction ran a campaign on an Exterion Media format in Edinburgh.

They ran a campaign in Edinburgh on Superside bus format, with fieldwork taking place between the 1st - 5th November 2018.


 
To see the results, download the case study here:

                                           


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