DX3 digital screens drove positive brand perceptions amongst an electronics brand

#IncreasingFutureConsideration

THE CHALLENGE

This electronics brand wanted to drive brand awareness for their new TV in London while increasing website visits and in-store footfall.

THE EXECUTION

In November and December 2017, we ran an ad effectiveness research study looking at 5 different brands running high impact campaigns through the medium of their new DX3 digital formats throughout the London Underground.

The electronics brand ran their DX3 digital ads from 20th November - 18th December.

To see the results of this campaign, download the case study below:

                                       

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