LU ads increased current interaction with an emotional wellbeing brand

#DrivingFutureConsideration

THE CHALLENGE

To increase campaign awareness amongst Tube & Rail users in order to attract new customers.

THE EXECUTION

In February 2018, an emotional wellbeing brand ran a campaign on our formats within the London Underground, targeting purchasers of natural healthcare products. 

They ran a multiformat campaign on Tube Carriage Panels, 16 sheets and Train Carriage Panels.

To see the results of this campaign, download the case study below:

                                       

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LU campaign increased future consideration and current interaction with the brand’s target audience


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