Bus campaign informed the audience, driving people to take action towards the fantasy film

#DrivingAction

THE CHALLENGE

A film distributor wanted to promote their latest fantasy film to the general public.

THE EXECUTION

In October and November 2018, Exterion Media undertook research in the following cities: London, Manchester, Bristol, Edinburgh, Liverpool and Birmingham. 

The aim of this was the measure the effect of the National T-side Bus campaigns over a period of two weeks from 29th October – 11th November.

 
To see the results, download the case study here:

                                           


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