OOH campaign has a significant impact on action towards this fashion retail brand

#IncreasingPurchaseLikelihood

THE CHALLENGE

A successful high street fashion retailer, wanted to raise brand awareness and drive footfall to stores in key cities throughout the UK.

THE EXECUTION

In 2015, the fashion retailer ran an Out of Home advertising campaign to amplify the TV advertising that was also running for the brand.

To see the results of the campaign, download the case study below:

                                       


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Information

Results

Customer conversion

2 in 5 of people who recalled the ad visited one of the brand's stores


Drives awareness

1 in 4 Test London respondents recalled the retailer's advertising

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