Bus ads improved the brand perceptions of a fashion retailer

#RaisingBrandAwareness

The Challenge

A successful high street fashion retailer, wanted to raise brand awareness and drive footfall to stores in key cities throughout the UK.

The Execution

In 2015, the fashion retailer ran an Out of Home advertising campaign to amplify the TV advertising that was also running for the brand. The Out of Home campaign could be seen in London Underground stations, on buses, as well as, in shopping malls.

In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 800 female respondents aged between 18-39 years.

Test Sample: 37.5% London, 37.5% key Urban cities

Control Sample: 25% other UK cities

The Results

Increase in the frequency of buses seen has a significant impact on recall of the fashion retailer’s ads. Respondents who recalled the bus ads were also significantly more likely to feel positively towards the brand and agree that the fashion retailer offers a great range of clothes.

Fashion retailer 2 - graph showing likelihood to buy


Related case studies 

Please click on the link below to see other related case studies: 

Retail ads drive action among fashion retailer consumers 

OOH campaign has a significant impact on action towards this fashion retail brand  

Multiple visits to LU stations improve fashion retailer ad 








Back to Case Studies

Information

Results

Drives awareness

67% of those who recalled the bus ads agree that these ads caught their attention


Improving perceptions

Over half (51%) of those who recalled the bus ad agreed that it made them feel more positive towards the brand

Please complete all required fields