Multiple visits to LU stations improve ad recall for a fashion retailer

#RaisingBrandAwareness

THE CHALLENGE

A successful high street fashion retailer, wanted to raise brand awareness and drive footfall to stores in key cities throughout the UK.

THE EXECUTION

In 2015, the fashion retailer ran an Out of Home advertising campaign to amplify the TV advertising that was also running for the brand. The Out of Home campaign could be seen in London Underground stations, on buses, as well as, in shopping malls.

To see the results of this campaign, download the case study below:

                                       

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