LU and Bus ads drive commuters to take action towards a fashion retailer

#DrivingCommuterInteraction

THE CHALLENGE

With competition heating up amongst high street retailers, the company wanted to effectively reach fashion lovers, raise brand awareness and drive footfall to its London stores.

THE EXECUTION

In October 2017, the fashion retailer chose to run a station domination at Oxford Circus, one of London’s most important retail destinations. 

This was complemented by activity on London buses, which ensured maximised impact amongst the valuable London audience.

To see the results of this campaign, download the case study below:

                                  


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