Station domination provides high impact boosting brand perceptions

#BoostingBrandPerceptions

THE CHALLENGE

A fashion retail brand wanted to effectively reach fashion lovers, raise brand awareness and drive footfall to its London stores.

THE EXECUTION

In October 2017, the brand chose to run a station domination at Oxford Circus, one of London’s most important retail destinations. 

This was complemented by activity on London buses, which ensured maximised impact amongst the valuable London audience.

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