Increased exposure to LU ads lead to high recall towards newspaper brand



The newspaper wanted to continue to be perceived as helping people enjoy their commute and to increase brand consideration and brand loyalty.


In September 2015, the newspaper ran a high impact advertising campaign across the London Underground; around the stations and inside tube carriages.  

To see the results of this campaign, download the case study below:


Related case studies 

Please click on the link below to see other related case studies: 

London Underground formats worked to complement Press ads and increase awareness 

The ads encouraged people to pick up and read the newspaper more than they would usually do 

The campaign led to a significant improvement in newspaper brand perceptions 

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