The LU campaign led to a significant improvement in newspaper brand perceptions

#DrivingCommuterInteraction

THE CHALLENGE

The newspaper wanted to continue to be perceived as helping people enjoy their commute and to increase brand consideration and brand loyalty.

THE EXECUTION


In September 2015, the newspaper ran a high impact advertising campaign across the London Underground; around the stations and inside tube carriages.  

To see the results of this campaign, download the case study below:

                                       

Related case studies 

Please click on the link below to see other related case studies: 

The ads encouraged people to pick up and read the newspaper more than they would usually do 

Increased exposure led to high ad recall amongst all London respondents 

London Underground formats worked to complement Press ads and increase awareness



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