London Underground formats worked to complement Press ads and increase awareness



The Free Newspaper brand wanted to continue to be perceived as helping people enjoy their commute, and to increase brand consideration and readership.


In September 2015, the Free Newspaper ran a high impact advertising campaign in its own edition (incl. cover wraps and ads inside newspapers) and across the London Underground (around the stations and inside Tube carriages).

To see the results of this campaign, download the case study below:


Related case studies 

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Increased exposure led to high ad recall amongst all London 

The ads encouraged people to pick up and read the newspaper more than they would usually do 

The campaign led to a significant improvement in newspaper brand perceptions 

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