Innovative London Underground domination generates high levels of awareness, driving commuter interaction

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The Challenge

Ad recall improved brand  perceptions and drove commuters to take action

The Execution


In May 2018, a gin brand ran a campaign on Exterion Media formats for two weeks within the London Underground to promote their newly-launched gin. 

The campaign consisted of a domination on Oxford Circus 5 Ways and escalators and also included Long Postings and 16 sheets across the London Underground network.

The campaign ran from 7th – 20th May.

To see the results of this campaign, download the case study below:

                                   


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