Glasgow Subway advertising formats help to increase awareness, driving subway users to take action

#IncreasingBrandAwareness

THE CHALLENGE

Understand the ad recall for four campaigns running on Glasgow Subway and people’s perceptions and attitudes towards advertising on Glasgow Subway

THE EXECUTION

In November and December 2017, Exterion Media carried out an ad-effectiveness research study looking at 4 different brands running a variety of campaign formats throughout Glasgow Subway. 

These included wrapped tram, tube car panels, 4 sheets, 6 sheets, 48 sheets and LEP.

To see the results of this campaign, download the case study below:

                                       


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