Bus ads improved future interaction, boosting perceptions for a gym brand

#DrivingCommuterInteraction

THE CHALLENGE

A gym brand wanted to drive brand awareness, consideration and interaction with their brand among those in Bristol.

THE EXECUTION

During April 2017, a gym brand ran an OOH campaign on Bus supersides in Bristol for two weeks. Their target audience was men and women aged 18-44.

To see the results of this campaign, download the case study below:

                                       

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Bus ads increased consideration, driving future interaction with a gym brand


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