LU ads drive consideration to try the honey whiskey drink

#DrivingFuturePurchase

THE CHALLENGE

A leading whiskey drink brand was looking to increase awareness of their range of products, including their honey-whiskey drink. They also wanted to encourage Tube users to try something different and purchase a bottle of their honey flavoured whiskey.

THE EXECUTION

Between Oct-Nov 2014, the whiskey brand ran an ad campaign to promote their famous whiskey on the London Underground (LU).

To see the results of this campaign, download the case study below:

                                       

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LU ads persuade tube user to purchase this classic whiskey


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