Increased campaign exposure through multiple formats helped drive future interaction

#DrivingFutureInteraction

THE CHALLENGE

A technology organisation wanted to raise awareness and drive action towards their IT recruitment campaign among those based in Manchester.

THE EXECUTION

Across Q1 and Q2 in 2017, a multi-format OOH campaign was planned across Exterion Media platforms. The formats that were used included; bus rears, wrapped tram, and a landmark near Manchester Victora Station.

To see the results of this campaign, download the case study below:

                                       

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Campaign worked to drive recall and future interaction with the technology organisation among those in Manchester 


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