DX3 digital screens increased future interaction amongst a lip and skincare brand

#DrivingBrandAwareness

THE CHALLENGE

A leading lip and skin care brand wanted to inspire and drive brand awareness for their lip balm in London.

THE EXECUTION

In November and December 2017, we ran an ad-effectiveness research study looking at 5 different brands running high impact campaigns through their new DX3 digital formats throughout the London Underground.

The lip and skincare brand chose this format in order to extend the reach of their TV ad as well as focus on high footfall of 18-34 year old females.

To see the results of this campaign, download the case study below:

                                       

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