LU ads persuade Tube users to buy mouthwash to look after their teeth

#InspiringPurchasingDesicions

THE CHALLENGE

An established mouthwash brand wanted to inform Tube users about gum disease & the importance of dental hygiene. They sought to promote their mouthwash with real standout & impact, positioning their brand as a staple part of any healthy dental routine.

THE EXECUTION

In July 2014, the mouthwash brand ran a 48 & 96 Sheet campaign on the London Underground (LU).

To see the results of this campaign, download the case study below:

                                       

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