LU digital and traditional advertising and Bus ads increased consideration of a new musical film release

#DrivingPositivePerceptions

THE CHALLENGE

To use a multi-format campaign on London Underground (traditional and digital) and London buses to drive consideration of a new musical movie.


THE EXECUTION

In July 2018, a film company ran a campaign on our formats in London, from July 2nd to 29th, in order to promote a new musical movie. 

They ran a multi-format campaign using London buses, both T-sides and wraps, and the London Underground, both 96 sheets and our new D12s.

To read the campaign results, download the study below:
 

                                           


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