Iconic digital screens at Canary Wharf drive Tube users to take action

#DrivingAwareness

THE CHALLENGE

This on-demand service wanted to tap into the premium London audience, driving awareness and action towards their service

THE EXECUTION

In March 2017, Exterion Media ran an ad-effectiveness research study looking at 8 different brands running high impact campaigns on the digital screens at Canary Wharf. 

To promote the expansive range of box sets and films available on the on demand service, this brand chose this format in order to maximise impact and tap into one of London's most valuable audiences.

To see the results from this campaign, download the case study below:                                    

                                           



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