Bus & LU ads raised awareness of an On Demand service TV campaign

#DrivingBrandInteraction

THE CHALLENGE

A leading on demand service wanted to raise brand awareness and drive usage. As this is a highly competitive market it is important for this on demand service that they are recognised as the place to watch the latest movies & TV shows. 

THE EXECUTION


In November 2014, the on demand service ran a campaign in London using High Street Buses (Supersides) as well as TCPs & posters on the London Underground (LU).

To see the results of this campaign, download the case study below:

                                       



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