High recall of Tube ads improves purchase consideration for an Online Designer Retailer

#DrivingOnlineTraffic

The Challenge

In the run up to Christmas and the party season beforehand, the online designer retailer tried to entice new customers with their amazing discounts and a promotional code for an extra 20% off their purchases.

The Execution

In November 2015, the online designer retailer ran an advertising campaign, which included tube carriage panels and posters/digital screens in the London Underground. 

To see the results of this campaign, download the case study below: 

                                       

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