Multiformat campaign drove positive perceptions towards an online electrical store

#DrivingConsideration

THE CHALLENEGE

An online electricals store wanted to drive brand awareness, consideration and usage of its website amongst the premium London audience 

THE EXECUTION

An online electricals store opted for a long-term approach through an ‘Always On’ campaign, using a mix of creative executions on a range of formats across London Underground (LU) and Bus.

Between September – December 2016, the brand ran a multi-format Out-of-Home campaign across Tube Car Panels, cross-track 16 sheets (Platinum & Interchange) and London Routemaster Buses.

To see the results of this campaign, download the case study below:

                                           

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