An online fashion retailer’s campaign improved brand perceptions and drove interaction

#ImprovingBrandPerceptions


The Challenge

An online fashion retailer wanted to improve brand perceptions and drive interaction

The Execution

In April 2018, an online fashion retailer ran a multi-media OOH advertising campaign nationwide. National Rail and London Underground formats included: 

4 sheets
6 sheets

In order to capture the effectiveness of this campaign, we measured campaign metrics in association with Dipsticks Research. The sample consisted of 2,643 respondents:

2,026 Nationally representative
617 Test sample

Nat Rep Sample: Nationally representative of age, gender, location and SEG

Test Sample: Boost sample consists of people who live in London, Birmingham and Leicester

Natural fallout: 29% Rail users (771), 25% Tube users (660), 20% Rail and Tube users (524)

The Results

Results proved that Exterion Media formats worked effectively to increase campaign awareness and drive interaction, as well as improve brand perceptions, especially amongst males aged 18-34

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Information

Key stats

Drives Interaction

56% of UK adults who recall the ad have interacted with the brand in some way in the past few weeks


Drives recall

3 in 4 males aged 18-34 who recall the campaign thought the ad for the brand was attention grabbing

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