LU campaign increased positivity towards an online supermarket brand

#DrivingOnlineTraffic

The Challenge

The online supermarket found itself in a crowded marketplace competing against well-established supermarkets. 

As a result, the online supermarket wanted to ensure its brand was front of mind with commuters to prompt online grocery shopping once they’re home.

The Execution

In June 2015, the online supermarket ran a high impact London Underground (LU) campaign combining both static and digital escalator panels in high footfall stations.

To see the results of this campaign, download the case study below:

                                   


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