LU ads increase action taken towards online train ticket service

#DrivingTicketSales

The Challenge 

The online train ticket service hoped to change the habit of a lifetime and persuade consumers to buy train tickets via the company’s mobile app or website instead of directly at train stations.

The Execution

In November 2015, the online train ticket service ran an Out of Home advertising campaign which consisted of London Underground, Bus, and National Rail formats.

To see the results of this campaign, download the case study below:

                                       

Related case studies 

Please click on the link below to see other related case studies: 

OOH ads increase consideration to buy train tickets from the online train ticket service in the next month 

Bus ads drive action towards online train ticket service 

National Rail ads increase action taken towards an online train ticket service 




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