National Rail ads increase action taken towards the online train ticket service in the past two weeks

#DrivingTicketSales

The Challenge

The online train ticket service hoped to change the habit of a lifetime and persuade consumers to buy train tickets via the company’s mobile app or website instead of directly at train stations.

The Execution

In November 2015, the online train ticket service ran an Out of Home advertising campaign which consisted of London Underground, Bus, and National Rail formats.

To see the results of this campaign, download this case study:

                                       

Related case studies 

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Information

Results

Driving action

9 in 10 that recalled the ads felt it made them want to take action towards the online train ticket service


Improving perceptions

60% of those that recalled the advertising liked the ad

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