London Underground campaign improves awareness and drives action online among Tube users with pets

#IncreasingBrandAwareness

THE CHALLENGE

Having launched its range of pet food and healthcare products in April 2016, this advertiser wanted to increase awareness of its brand and drive response amongst London Tube users with pets.

THE EXECUTION

In April 2016, the Pet Care Brand started running multiple bursts of activity in a campaign on the London Underground. 

This activity has been running in several two-week bursts, consisting of Tube Carriage Panels (TCPs) and Cross-Track poster formats (16 sheets).

To see the results from this campaign, download the case study below:

                                            


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