Digital screens on LU increased awareness and drove commuters to interact with a car brand

#DrivingCommuterInteraction

THE CHALLENGE

For the launch of their new model, the brand wanted to effectively reach car enthusiasts that work in London, looking to increase awareness and consideration among this core target audience. 

THE EXECUTION

In July 2017, the brand chose to utilise Exterion Media’s Digital Escalator Panels (DEPs) with a Network Pack in London in order to maximise impact and tap into the valuable LU commuter audience.

To see the results of this campaign, download the case study below:

                                        

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