Driving future interaction and brand perceptions of five brands using the new Digital Ribbons format

#DrivingPositivePerceptions

THE CHALLENGE

Driving future interaction and brand perceptions of five brands using the new Digital Ribbons format

THE EXECUTION

In January 2019, Exterion Media carried out an ad-effectiveness research study looking at 5 different 

brands running campaigns on the new Digital Ribbons format on the London Underground.
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