Bus advertising for the brand had a positive impact on purchase consideration

#IncreasingBrandPositivity

The Challenge

This brand’s products are now more widely available and they hoped to drive awareness of this, while maintaining the premium feeling that surrounds their image.

The Execution 

In 2015, this salon haircare brand ran a high impact bus advertising campaign in conjunction with other media formats including press, digital, mobile and social. 

To see the results of this campaign, download the case study below:

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Please click on the link below to see other related case studies: 

Bus advertising reinforces positive statements about the brand