Bus campaign worked to inform the audience, driving people to take action towards two films

#DrivingCommuterInteraction

The Challenge

The distributors wanted to promote their latest science fiction and superhero film releases to the general public. 

The Execution

In July 2015, Exterion Media undertook research in both London and Manchester to measure the effect of the National T-side Bus campaigns for two films over a period of two weeks. 

To see the results of this campaign, download the case study below:

                                       



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