Bus ads drove awareness and future interaction for a shopping centre

#DrivingCommuterInteraction

THE CHALLENGE

To create a campaign that drives footfall and purchases at the shopping centre 

THE EXECUTION


In November 2017, the shopping centre ran a two week multi-format OOH campaign on Exterion Media formats in Liverpool. These Bus and Merseyrail formats included; Supersides, lower rears, street Liners, 4 sheets, lift/escalator panels, 12 sheets, and 6 sheets

To see the results of this campaign, download the case study below:

                                          


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