LU digital ads captivate the tech audience and drive search online for a smartphone brand

#DrivingOnlineSales

The Challenge

An online retailer wanted to raise awareness of their smartphone and drive consideration to purchase within an already competitive smartphone market. 

The Execution

In November 2014, the retailer ran a digital outdoor campaign on the London Underground (LU) using DEPs and LCD screens.  

To see the results of this campaign, download the case study below:

                                       



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