Wrapped Buses stand out and create impact on the high street for a snacking brand

#DrivingRecall

The Challenge

The Snacking Brand was looking to launch a new product in its range of snacks, with an OOH campaign that aimed to drive awareness, understanding of the product and subsequent purchase.

The Execution


The London Underground hosted DEPs and 16 sheets over a two-week period across a number of stations, along with a planned sampling campaign outside select stations.

The LU campaign was supported by a 4-week long bus campaign – showcasing NBFL wraps – to stand out amongst the busy London streets.

To see the results of this campaign, download the case study below:

                                       

Related case studies 

Please click on the link below to see other related case studies: 

Recall of OOH launch campaign increases brand awareness, salience and call to action 

Exposure to London Underground ads and Iconic Bus Wraps increased interaction with the brand 

Ad recall drives recent brand interaction, with the campaign winning new fans of the Snacking Brand range

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