OOH ads Cardiff Central worked to drive interaction with a popular sporting event

#ImprovingBrandPerceptions

THE CHALLENGE

A sporting event wanted to boost positive perceptions and drive action in the target city of Cardiff

THE EXECUTION

In May 2017, a sporting event ran a multi-format advertising campaign in Cardiff Central railway station, in the lead up to the final match taking place in the city. This campaign ran for two weeks on Exterion Media formats throughout the station. 

To see the results of this campaign, download the case study below:

                                       

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