OOH ads Cardiff Central worked to drive interaction with a popular sporting event

#ImprovingBrandPerceptions

The Execution

In May 2017, a sporting event ran a multi-format advertising campaign in Cardiff Central railway station, in the lead up to the final match taking place in the city. This campaign ran on Exterion Media formats throughout the station. 

In order to capture the effectiveness of this campaign, we measured key campaign metrics in association with Dipsticks Research. The sample consisted of 2,300 respondents:

2,000 nationally representative 
300 test sample 

Nat rep sample: nationally representative of age, gender, location and SEG.

Test sample: consists of respondents who live or work in Cardiff.

The Results

Results show that those exposed to the sporting event campaign on Exterion Media formats are significantly more likely to have positive perceptions of the tournament, and are more likely than other respondents to take action towards it. 

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Key stats

Message resonated

Over half (55%) of those who recalled ads agreed that they reminded them to watch the sporting event live


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