Tube carriage panel ads work to capture attention, prompting people to take action

#DrivingCommuterInteraction

THE CHALLENGE

Tube car panels are a high dwell time format which is actively read and seen as a welcome distraction from the Tube car environment. 

THE EXECUTION

In December 2015, we ran an ad-effectiveness research study, looking at 3 brands running high impact campaigns inside London Underground (LU) tube carriages.

To see the results of this campaign, download the case study below:

                                      

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