Our formats worked together to engage the brand’s multicultural target audience

#EngagingNewAudiences

THE CHALLENGE

Wanted to drive action towards their brand among their target audience

THE EXECUTION

For 10 weeks, a telecommunications brand ran a multi-media OOH advertising campaign nationwide on Bus and London Underground. These formats included; LU platform (48 sheets and 16 sheets), LU escalator (LEPs) and Bus (Routemaster and local) 

To see the results of this campaign, download the case study below:

                                       

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Campaign improved brand perceptions, increased interaction and future consideration

LU and Bus ads increased engagement levels in London for the target audience


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