Campaign improved brand perceptions, increased interaction and future consideration


The Challenge

To improve brand perceptions among their target audience

The Execution

For 10 weeks, a telecommunications brand ran a multi-media OOH advertising campaign nationwide on Bus and London Underground, to drive engagement amongst their multicultural target audience.  These formats included: 

LU platform (48 sheets and 16 sheets)
LU escalator (LEPs)
Bus (Routemaster and local) 

In order to capture the effectiveness of this campaign, we measured campaign metrics in association with Dipsticks Research. The sample consisted of 2643 respondents:

2,026 Nationally representative
617 Test sample

Nat Rep Sample: Nationally representative of age, gender, location and SEG
Test Sample: consists of people who live in London, Birmingham, Leicester
Multicultural target audience: 16% of respondents (422)

The Results

Results proved that Exterion Media formats worked effectively to increase awareness, drive interaction and boost future consideration, as well as improve brand perceptions, especially amongst the brand’s target audience. 

Related case studies

Please click on the link below to see other related case studies:

EM's format worked together to engage the brand's multicultural target audience

LU and Bus ads increased engagement levels in London for the target audience

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Key Stats

Drives Recall

60% of the brand’s target audience recall the campaign on Exterion Media formats

Drives Interaction

57% of the target audience who recall the campaign have interacted with the brand in any way the past few weeks

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