Multi-format campaign drove action towards and consideration of a travel company

#DrivingBrandConsideration

THE CHALLENGE

Raise awareness of a travel company and drive people to book amongst the London audience

THE EXECUTION 

In July and August 2018, a Travel company ran an advertising campaign on Exterion Media formats in London. They ran a two week campaign from 16th July - 12th August on London New Bus for London, digital bus and London Underground 48 sheets, DEPs and TCPs.

To see the results of this campaign, download the case study below:

                                           

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Bus campaign drove action towards and consideration of a travel company


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