Recall of the LU DEP ads improved brand perceptions and drove people to interact with a travel website online

#DrivingBrandInteraction

The Challenge

A travel website wanted to shift brand perceptions from being seen as ‘one of many online travel agents’ to being ‘different’, helping people and making their life easier. 

The Execution

In early 2016, the travel website ran a multi-media advertising campaign, on outdoor formats (a 4-week medium-weight campaign with Exterion, on London Underground 48 sheets, TCPs, DEPs), as well as on TV.

To see the results of this campaign, download the case study below:

                                       

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Please click on the link below to see other related case studies: 

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Ad recall leads to significantly improved brand perceptions 




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Results

Ad recall

38% of London Tube users recalled the DEP ads alone


Drove online

62% of London Tube users who recalled the DEP ads interacted with the brand online (vs. 24% who did not recall the DEP ads)

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