Tube carriage campaign increased likelihood to watch a TV channel

#ImprovingBrandPerceptions

The Challenge

Already a household name, the TV channel’s latest advertising campaign was designed to ensure viewers associate the TV channel with being fun and a front-runner in providing comedy shows.

The Execution

In Winter 2015, the TV channel ran a two-week advertising campaign, which included tube carriage panels on the London Underground. 

To see the results of this campaign, download the case study below:

                                       


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