Bus driving awareness of a TV programme launch

#DrivingBrandAwareness

The Challenge

A TV channel wanted to drive awareness for the second series of a TV programme showing on their channel. Because this was still a relatively new series, driving awareness before the programme launched was crucial to its success. 

The Execution

In October 2014 the TV channel ran a campaign for the TV programme using Bus Impact formats (T-sides). 

To see the results of this campaign, download the case study below:

                                          

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Please click on the link below to see other related case studies:

Bus amplifies campaign, driving people to find out more about the programme 

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