T-sides prompt those living in and visiting London to see a West End Musical

#DrivingCommuterInteraction

THE CHALLENGE

The West End Musical hoped to understand and improve perceptions of the musical, to help drive consideration of the show among both new and existing audiences

THE EXECUTION

The campaign consistently used London Buses to drive awareness of the musical. 

This particular campaign was a 6 month ‘Always On’ campaign on London Buses which ran between 2015 & 2016, consisting of Bus (T-side and Superside formats) and some London Underground formats.

To see the results of this campaign, download the case study below:

                                       

Related case studies

Please click on the links below to see other related case studies:

Bus campaign resonates with theatre goers, as results prove synergy with the London audience 

An ‘Always On’ Bus campaign increased consideration and drove action towards a West End Musical 

Bus ads drove people to search for the show online 




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