Bus campaign increased consideration and drove action towards a West End Musical

#DrivingConsideration

The Challenge

The West End Musical hoped to understand and improve perceptions of the musical, to help drive consideration of the show among both new and existing audiences. 

The Execution

A West End Musical consistently uses London Buses to drive awareness of the musical. This particular campaign was a 6 month ‘Always On’ campaign on London Buses which ran between 2015 & 2016. This consisted of Bus (T-side and Superside formats) and some London Underground formats. 

To see the results of this campaign, download the case study below:

                                          

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